In response, this design approach, embodied in JESI, employs an HCI methodology to investigate the correlation between household fruit waste and human behavior and decision-making. Throughout the design process, the objective of introducing a fresh medium into Dutch households was realized, where a novel routine for consuming and purchasing fruit would take center stage. With the forthcoming innovation of smart labels in food packaging, such as innovative QR-codes, precise expiration dates through product traceability is becoming available. Withing JESI, this data consequently can be used as the groundwork for abstractly visualizing fruit freshness, with the design functioning as a notification system as a result. Utilizing the mental model of taste-color correspondence among humans, families would now be able to track the fruit ripeness based on color combinations and transitions within a matching piece of rectangular glass, through size in perspective. As a result, a shift towards encouraging consumers to regularly engage with their fruit’s freshness is promoted, and a new ritual for consuming and purchasing fruit in high-income countries -at the consumers end- can gradually be established.