susandraaijer.nl

USER EXPERIENCE THEORY & PRACTISE

About the course

At the beginning of the User Experience Theory & Practice course, three distinct challenges were presented by three external organizations; the design agency Bureau Moeilijke Dingen, the experience design department of Philips, and the customer experience design agency Essense. As a team, our focus was set on the challenge presented by Essense, which tasked us with the following challenge: Improving the parcel delivery service by designing a unique experience – with a focus on refining the returning process specifically.

In alignment with the established core needs of personas Zhara and Bob, together with the gained insights from the customer journey map and stakeholder map, the final design consists of multiple central locations throughout the Netherlands. These locations serve as hubs where both users and stakeholders involved in the returning process convene to facilitate a seamless, efficient, and effective return process. Additionally, universal self-service screens deployed at each location allow for the returning process becoming standardized and habitual. Furthermore, the second component of these returning      

In alignment with the established core needs of personas Zhara and Bob, together with the gained insights from the customer journey map and stakeholder map, the final design consists of multiple central locations throughout the Netherlands. These locations serve as hubs where both users and stakeholders involved in the returning process convene to facilitate a seamless, efficient, and effective return process. Additionally, universal self-service screens deployed at each location allow for the returning process becoming standardized and habitual. Furthermore, the second component of these returning locations implements a unique feature: the opportunity to receive a sticker made from recycled packaging cardboard, received from the self-service screens. With this sticker, users can express their opinions below the entertaining ‘statement of the day’ in the adjacent socially stimulating environment. 

locations implements a unique feature: the opportunity to receive a sticker made from recycled packaging cardboard, received from the self-service screens. With this sticker, users can express their opinions below the entertaining ‘statement of the day’ in the adjacent socially stimulating environment. 

UX Portfolio 

Within this personal portfolio, I delve in the evolution of the term ‘user experience’ over time, tracing its historical trajectory, and future development, in order to understand the key elements a prospective designer should consider. Moreover, I reflect on leveraging the subconscious mind in UX design, aligning with my overarching vision.

Manifesto 

The manifesto was created by a team of two and communicates a clear message to the target audience of Designers to embrace the power of the subconscious mind in UX Design. The manifesto not only explains why this implementation is crucial, but also offers a practical guide for execution.

COURSE

DDM150 TU/e

YEAR

2023

COACHING

Harm van Essen
Berry Eggen

TEAM MANIFESTO

Susan Draaijer
Leah van de Sande

TEAM REPORT

Susan Draaijer
Henning Monsieur
Davide Stefani
Ilvy Stoots

Persona_Zhara_4

Persona Stockphoto @Mary Markevich, via AdobeStock

Persona_bob_3

Wheelchair Stockphoto ©Marcus Aurelius, via Pexels